USAGE LEVEL OF INDUSTRY 4.0 IN HOTELS AND EMPLOYEE AWARENESS

Abstract

Scientific and technological developments affect the tourism sector economically and socially, as in other sectors. Following and implementing scientific and technological developments increases countries' tourism revenues and provides a competitive advantage. The technological knowledge and awareness level of hotel employees is an important factor in the success of businesses, as they are the ones providing the service. The purpose of this research is to measure the Industry 4.0 awareness and knowledge level of individuals working in 3, 4 and 5 star accommodation businesses operating in Gaziantep. In addition, this research investigates the level of use of the sub-components that constitute the concept of Industry 4.0 in accommodation establishments. The data was obtained from 293 hotel employees through a survey in February and March 2020 and analyzed with a statistical package program. As a result of the analysis, it was concluded that the participants' Industry 4.0 knowledge level was "low level" and their awareness level was "medium level". It was concluded that the knowledge levels of the participants differed significantly according to the departments and duties they worked in. It was concluded that the